About us

Welcome to NO WAY – Where Norwegian Wonder Comes to Life!

Who We Are
We're not your typical souvenir shop – we're a celebration of Norway's spirit, captured through eye-catching designs and unique products that make people smile. With four physical stores across Northern Norway (three in magical Lofoten and one in vibrant Tromsø) plus our online shop, we're spreading Norwegian inspiration worldwide!

Our Story
What started as a creative venture in Lofoten has evolved into something extraordinary. Today, NO WAY brings you captivating designs inspired by Norway's breathtaking landscapes, from the dramatic Lofoten archipelago to the stunning fjords of the south. Our collection features motifs from all corners of this beautiful country, each telling its own Norwegian story.

What Makes Us Different
Let's be honest – we're not your typical souvenir store. Our designs have earned praise from visitors worldwide for being refreshingly different, boldly creative, and unmistakably Norwegian. Each product is crafted with a twist and artistic vision, a splash of color, and that special Norwegian charm that captures hearts.

Our Vibe
Step into any NO WAY store, and you'll feel it immediately – the energy! Our spaces are filled with laughter, excitement, and that "I've got to have this!" feeling. We're proud to be different, and we love that our customers appreciate our unique take on Norwegian souvenirs and design.

Find Us
Whether you're exploring the arctic beauty of Tromsø, island-hopping in Lofoten, or shopping from your cozy couch anywhere in the world through our online store, NO WAY is here to add a bit of Norwegian wonder to your life.

Join Our Journey
Every day, we're creating, designing, and sharing pieces that make people smile. From stunning arctic-inspired artwork to clever Norwegian-themed products, each item in our collection is chosen to capture the spirit of Norway.

Leknes
NO WAY! The Lofoten Store in Leknes is our latest addition to the Lofoten family, it was opened in 2022. The store is centrally located inside the shopping mall, Lofotsenteret. In addition to being the tourist information for Vestvågøy, we are also the information center for the mall.

Opening hours Leknes
Monday-Friday 10:00-19:00
Saturday 10:00-16:00
Sunday closed
Address: Lofotsenteret, Storgata 8, Leknes

Ramberg
NO WAY! The Lofoten Store in Ramberg is our flagship store, and it has welcomed visitors since 1999. Some guests call it “The I Love Lofoten Store” because of the big “I Love Lofoten” sign we have on our building. You will find us just next to the supermarket in Ramberg.

Opening hours Ramberg
Monday-Sunday 10:00-18:00
Address: Flakstadveien 459, Ramberg

Reine
NO WAY! The Lofoten Store in Reine is situated in Reine Kultursenter, the big yellow building when you enter Reine. Here we are located with the Visitor Center for Lofotodden National Park and Gallery Eva Harr. This is also the perfect place to park for hiking Reinebringen, and we can answer your questions about the hike.

Opening hours Reine
Monday-Sunday 10-18
Address: Kirkeveien 38, Reine

Tromsø
NO WAY! The Tromsø Store in Tromsø is new from 2025!

Opening hours Tromsø

Monday-Sunday 10-18
Address: Tromsø Havn Prostneset, Samuel Arnesens gate 5, Tromsø

Welcome to our world – it's a little different, a lot of good design, and absolutely NO WAY ordinary!

Contact: june@infolofoten.no